What is tapt?

tapt is a platform for direct response funnels. Everything that happens after the click, the pages, the forms, the booked calls, the video, and the numbers, lives in one place on one accurate measurement spine.

Most funnels run on a fragmented stack. One tool builds the page, another hosts the form, a third takes bookings, a fourth plays the video, and a fifth tries to stitch their numbers together after the fact. Every seam loses data, and the operator ends up steering from memory.

tapt replaces the stack with one engine. Every step of a funnel is served from the same place, so every event lands in the same log, counted once. The picture you see is the funnel that actually ran.

Each piece also works on its own. A form, a scheduler, or a player built in tapt can be embedded into any site, and tapt can measure pages it does not host. You can adopt one piece without moving anything else, and the parts you adopt speak to each other from day one.